Date Created:

3/24/2012 @ 10:14 PM

Applications:

Illustrator, InDesign & Photoshop CS5.5

Design Statement:

I was asked to create a web graphic ad for a site.

Design Challenge:

This is an 800 x 600 layout showcasing a certified car for sale. A tile-perspective is drawn in Illustrator to set up a simulated showroom floor and exported to Photoshop as SmartObject. Then, a silhouette of a used car is created with a reflection under, and red color scheme is applied to convey emotion targeting male and female from 18-55-year-old.