Date Created:

7/7/2012 @ 11:34 AM

Applications:

Illustrator

Design Statement:

Create logo for NYC fashion designer.

Design Challenge:

Based on the client's requirements, a logo is designed from scratch with serif font and sans-serif fonts. The PL brand is a combination of a re-designed L and a crescent moon shape simulating the P curve. The selected colors were defined upon the fashionable custom-made handbags for women between 20 to 50.