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Logo Design

Project Goals:

This multicomponent design project was created to promote the entire collection of unique and handcrafted handbags while exposing the total craftmanship and design style of every handbag. They were labeled individually with a feminine name with bright colors combined with intricate trimmings and materials, such as, beads, brass, pony skin, kidskin, lambskin, python, and cowhide. They were designed to appeal a vast majority of modern, elegant, and professional women from age 25 and up, both young and old having different ethnic background and cultural taste, and with moderate and high income.

 

Design Statement:

Logo design and deliverables for fashion designer.

 

Design Challenge:

I designed the logo from scratch on Illustrator in July 2012 combining serif font and  sans-serif fonts. The PL brand was formed with a re-designed L and crescent moon shape simulating the P curve. The selected colors were defined upon the fashionable custom-made handbags.

So, developing a plan that included important deliverables such as: stationery, photo shoot, photo editing, poster, brochure, a live website within a month required assiduous tasks and turnarounds to achieve the goals of the design project.