Products Packaging

Background:

I've often paid close attention to products packaging in supermarkets that best inspire me. I've obviously learned that good packaging attracts even the most challenging users. So, in my quest for a casual and durable shoe sneaker style designated for young women between 18–35, years of age, I beautifully designed a brand name sneaker ADJUSTEEN on Illustrator. That sneaker can be worn without socks and still keeps women’s feet unbelievably dried at all times. In addition, it is soft, odor and water resistant, and is made with 100% Fair Trade-certified organic cotton along with cushioned sole to provide ultimate comfort to young women who loves to walk their way.

Design Statement:

Graphic and Photographic Techniques.

Design Challenge:

I had a hard time choosing the correct font style and color to target my audience. However, based on my user research and the fact that young women were my initial target, I came up with the conclusion of adjusting the font style inspired by the A shape of the pink color icon.

The new sporting goods casual sneaker “ADJUSTEEN” with all its specifications, is by any means, cost-effective making it highly demanded over other available casual footwear on the market.

Initially, my colors' choice and font style didn't meet my expectation. So, I alternated the colors to achieve a stronger appearance that would positively impact my potential viewers.

Packaging sketch

Final adjustment

My final choice towards the stylish new font improved the appearance of the logo and packaging, thus providing to the user the message I wanted to convey.