Signage

Background:

The first time I heard about environmental graphic design (EGD) when I was taking a class on graphic design in September 2012, I envisioned myself drawing landscape surrounded with trees and beautiful houses. To my surprise, I discovered something totally different, something that people could never live without it in this modern world: signage.

So, think for instance about a roadway without signs, whether it is traffic sign, billboards, airport sign, street names, shopping centers, business names, classroom, workplace and so on! It would be very chaotic and confusing not knowing where to go and how would you find your ways in and out in a busy or quiet environment. This is where wayfinding signage comes into playing an important role in communicating effective message to savvy users.

Design Statement:

Environmental signage directing users to a warehouse.

Design Challenge:

Having learned the basics on environmental design, I created the above infographic in Illustrator and Photoshop for a class handout in 2012. It was a combination of a live picture and a simulated street sign including proper symbols, text, arrows, and strong color to guide users in a warehouse in Brooklyn.

I first took a picture of the back of a marketplace with my digital camera to get the right position in which to place the 2 silver poles and the blue panel that I later imported from Illustrator to Photoshop. The result with the additional shadow and angle placed at the back of the sign intriguingly conveyed my message to my intended audience.

Below is a wayfinding signage for an amusement park entirely designed in Illustrator to guide visitors and inform them with a clear and effective message.

Wayfinding for amusement park