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Digital Advertisement

Background:

Paying attention to details is a trait of my perfectionism. It has significantly improved my image editing and layout skills. This strength enables me to constantly refine my design works and deepen my understanding of the user's need and get expected results.

 

Design Process:

While creating the above web graphic ad in March 2012, I first envisioned the way I would capture a perfect image of the certified car, which is critical to the design project. Then, I targeted all related elements that guided the user to my intended message.

 

Design Challenge:

In my layout, I showcased the certified car on a simulated tile-perspective that I drew in Illustrator then, exported to Photoshop as SmartObject. A silhouette of the car was created as reflection along with the background. The side window was intentionally alternated to remove the outdoor reflection. Eventually, I applied a red color scheme as I changed the background image to complete the artwork and convey emotion targeting my intended audience.